Incredibles


Imagine if a toy and its packaging were not only harmless to the environment, but came from the environment itself.

With a simple change in perspective, can a pre-existing natural object become an ultimate source of fun?

By re-framing fruit and veg as toys with a biodegradable fruit sticker, Incredibles transforms ordinary fruit and veg into incredible toys.
Collaboration w/
Adam Morton-Delaney
Max Rawlings